Services
Research possibilities
YourGlobalEye analyzes the presentation of your products in retail through a global network of freelance mystery shoppers who visit stores, take photos of your product as it is presented in the store, observe the situation and answer detailed questions about the situation in the store.
Our analysis includes:
- Shelf share check
Number of facings/ different models displayed relative to the category
- Planogram check
Location of products compared to the planogram scheme
- Product location visibility check
Amount of shelf space occupied and the height of product display
- Assortment check
Depth and width of brand portfolio displayed in the store, availability of different product variants
- Campaign check
Point of sales materials, product exhibitions
- Competitor activity/Category check
What is the competitive situation in the category, how do competitors promote their products
- Availability check
Is your new product launch available in stores on time/ at a given time point
- Out of stock check
Which products are sold out, which stores have the highest OOS rate
Find out how the retailers actually display your products!
YourGlobalEye analyzes your sales potential through a global network of freelance photographers who, like mystery shoppers, visit stores, but unlike regular mystery shoppers, support their observations in the store with high resolution photographs. Images don’t lie.
Our 6 steps to store insight
- Defining the research aspects
- Selecting the stores (sales districts / store chains)
- Data collection
- Each store is rated individually (based on pre-defined evaluation criteria)
- Picture documentation is made available to the customer on the online platform.
- Presentation of conclusions and recommended future action.
With each analysis, you recieve:
- Excel sheet with a complete overview of the data
- PowerPoint presentation presenting the conclusions and most significant data
- Management summary outlining the challenges and future actions
We make your distribution network more transparent and reveal where and how you can increase your sales.
Benefits of this form of research
- No bias
Photos do not lie – you get an objective overview of the situation
- Real time visual insight
You can follow the data throughout the research period – as soon as photos are uploaded and confirmed, they are sent to the customer
- Very fast reporting
You will receive an overview of the results and conclusions within a couple of days after the data collection
- Flexible timing
You can choose specific dates or time period when the data is to be collected (i.e only the first two days of the campaign; before noon)
- Global
Would you be interested in monitoring your products in Denmark, Sri Lanka or United Arab Emirates? You name the country – we probably have some visual mystery shoppers there
- Action-oriented online platform
Log in with your unique user account to monitor the data, browse stores of different performance or have it connected to your CRM system