The company

YourGlobalEye is global action-oriented market research company specialized in analyzing product display situations for producers and retailers. We advance your sales efficiency through picture documentation and observations. With our world-wide network of freelance photographers, we are able to reach any kind of product display or promotional material, from store shelves to wall posters.

Value proposition

Companies continuously need to monitor their product displays, the visibility of their brand or product category, campaign execution, pricing, competitors’ actions etc.

YourGlobalEye provides brand owners with picture documentation that show whether reality meets their expectations.

Thereby we identify the actions that need to be taken on sales execution, alleviating the inefficient and often neglected discussions with distributors and sales force.

Significant findings

While cooperating with leading companies, the research by YourGlobalEye has exposed a list of problems that hinder sales:

• Products are out of stock
      “on average there are 1.3 out of stock situations per store” (Producer of FMCG)
• Products are not displayed in correspondence with the planogram
      “only 5% of stores had implemented the planogram for confectionary products correctly” (Retailer of FMCG)
• Point-of- sales materials are not sufficient
      “POS materials are satisfactory in 20% of the stores” (Telecommunications operator)
• New products are not available on store shelves on time
      “Newly launched products were available in only 46% of the stores” (Major record label)
• Campaigns are not implemented as expected (i.e missing exhibition units and insufficient promotional materials)
      “Only 55% of stores had executed a special display of products in promotion” (Provider of display solutions)

How confident are you about the distribution of your products?